ColonnadeColonnade
About

Behind Colonnade

I'm Amelia, the specialist behind Colonnade. I work with businesses in the property sector to generate better leads online. Not more traffic for the sake of it. Better leads, tracked properly, from a digital presence built to convert.

"Not just more traffic. Better, more consistent leads."

400+
Accounts managed
7
Google certifications
1
Sector focus
Background

Over 400 Google Ads accounts, and counting.

My background covers over 400 Google Ads accounts across agency and independent work, spanning industries from local trades to complex B2B. I studied at the University of Oxford and hold the full suite of Google certifications.

Amelia McDonald, founder of Colonnade — Google Ads specialist for luxury property businesses
What I Do

Campaigns and sites, built as one system.

I build and manage Google Ads campaigns, and I design and build websites. The two services exist together deliberately. When I control both, the results are measurably better.

Every account I run starts with proper conversion tracking so you know exactly what your spend is producing. I use Microsoft Clarity alongside GA4 to understand how real users behave on your site, not just what the dashboard reports. Clarity shows me where visitors drop off, what they ignore, and where they hesitate. Most agencies never look at this. I build it into the process from day one.

When I also build the website or landing page, that data becomes actionable in a way it cannot be when the site is someone else's work. I can test, adjust, and improve the page itself based on real behaviour, not assumptions. The campaign and the site work as a single system, optimised together. That is where the biggest gains come from.

Credentials
  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Google Ads Measurement
  • Google Ads Creative
  • AI-Powered Performance Ads
  • Google Analytics
Why Colonnade?

A structure built to hold.

A colonnade is a row of columns, each one load-bearing, each one part of something larger. It is a structure that combines individual precision with a unified purpose. That is how I think about the work: every element, the campaign, the tracking, the landing page, the data, has to carry its own weight. When it does, the whole thing holds.

Common Questions

Frequently asked.

Property businesses looking to generate more high-quality leads online. Estate agents, developers, architects, luxury holiday rentals, and similar. The common thread is that they're selling or letting high-value property and need a consistent pipeline of serious enquiries.

Yes. Your online presence is global, and so is the work. Google Ads and websites can be built and managed entirely remotely. I work with clients across the UK, Europe, and the US.

No. If you don't have a website, or your existing one isn't converting, I can build one as part of the engagement. The full lead gen system, Ads, landing page, and tracking, is often the best starting point for businesses starting from scratch.

Google Ads can generate leads within days of launching. That said, the first four to six weeks are typically used to gather data, test ad copy, and refine targeting. Expect the campaign to improve meaningfully over the first two to three months.

Monthly rolling from the start. There is no lock-in period and no minimum term. You are free to stop with one month's notice at any time.

You'll receive monthly reporting that covers the metrics that matter: leads, cost per lead, conversion rate, and any notable changes to the campaign. I also use GA4 and Microsoft Clarity to track on-site behaviour, so reporting goes beyond clicks to show what real users are doing. You can be as involved as you'd like, and you're always welcome to reach out whenever you have questions.

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