ColonnadeColonnade
Google Ads · Holiday Rentals

Google Ads for
Holiday Rental
Companies.

Specialist Google Ads campaigns for holiday rental management businesses. Reach property owners who are actively looking for a company to manage their cottage, villa, or holiday let.

Enquire Now→See the full lead generation system→
48hrs
To first lead, across multiple campaigns
£44
Cost per lead, for projects worth £30k–£150k+
10.17%
Peak conversion rate — industry average is 2–5%
3×
Above industry average conversion rate

Results achieved for specific clients. Individual results will vary.

What's Included for Holiday Rental Companies.

Google Ads Management

  • Campaign strategy targeting property owners, not holiday guests
  • Complete campaign build and keyword research
  • Ad copy written for landlords and property owners
  • Bid strategy and budget management
  • Ongoing optimisation
  • Monthly performance report
  • Full account access, always

Landing Page — Built to Convert

  • Custom conversion-focused design
  • Copywriting that speaks to property owner concerns
  • Mobile-first, fast-loading build
  • GA4, GTM and conversion tracking
  • Microsoft Clarity heatmaps and session recordings
  • Ongoing edits based on performance data
  • As many pages as your project requires

Need a full website for your holiday rental management business? That is available too. See website design for holiday rental companies.

Enquire Now→
Results

Numbers from a Live Campaign.

Short-let property management campaign — Marbella, Spain: 10 leads in 30 days

Short-Let Management — Marbella, Spain

The closest live example from the property management sector.

48 hrs
To first lead
10
Leads in 30 days
7.65%
Click-through rate
€100
Cost per lead
10 leads generated in the first 30 days, with the first coming in within 48 hours of launch.
See all results→
The Colonnade difference

Not a Generic Agency. A Property Sector Specialist.

  1. 01

    Targeting property owners, not guests

    The campaign and landing page are built around the person you are trying to reach. A property owner evaluating management options, not a traveller searching for a place to stay.

  2. 02

    One point of contact

    You work directly with Amelia throughout. No account managers, no junior execs.

  3. 03

    One client per region

    Colonnade works with one holiday rental management business per area. Your campaign is not competing against a direct local competitor.

  4. 04

    Month to month

    No contracts. Stay because the results justify it.

I work exclusively with property sector businesses on Google Ads and web design. Every campaign and landing page is built and managed by me personally, with messaging designed specifically for the property owner audience that holiday rental companies need to reach.

Certifications
  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Google Ads Measurement
  • Google Ads Creative
  • AI-Powered Performance Ads
  • Google Analytics
See the full service→
The challenge

Why Google Ads for Holiday Rental Companies Requires a Specialist.

Holiday rental management is a relationship business. A property owner is trusting you with a significant asset, often one with personal meaning too. The decision to hand that over to a management company is not made lightly, and it is rarely made on the first visit to a website.

A good Google Ads campaign gets your business in front of the right property owners at the moment they are searching. A good landing page gives them a reason to stay, build trust, and get in touch. Most agencies understand neither part of that equation well enough to build it properly.

See how the full system works→
Who this works for

Is This Right for Your Holiday Rental Business?

  • You manage holiday lets and want to grow your portfolio of properties
  • You have, or are ready to commit, a meaningful monthly ad budget
  • You want campaigns targeting property owners specifically, not holiday guests
  • You want one specialist managing both the campaign and the landing page
  • You want full account visibility at all times
Enquire Now→

Common Questions.

There are two costs: ad spend paid directly to Google, and the management fee paid to Colonnade. I would recommend a minimum of £1,000 per month in ad spend for property owner acquisition campaigns. The management fee is quoted individually based on scope. Everything is discussed in an initial conversation before any commitment is made.
Yes, and it is built into the strategy. Search volume for holiday rental management peaks at different times of year as property owners consider their options, often in late summer and autumn as they plan for the following year. Campaigns can be adjusted around seasonal patterns to make the most of peak demand periods.
Most existing holiday rental websites are built for guests, not for the property owners you want to attract. A dedicated landing page aimed specifically at owners typically converts at a significantly higher rate. This is assessed during the initial strategy work.
Yes. The website and landing page service is available as a standalone. See website design for holiday rental companies.
I work exclusively within the property sector. The keyword strategy, ad copy, and landing pages are all built around how property owners search for holiday rental management. The difference in targeting has a direct impact on lead quality.
Yes. Campaigns can be built for any location. Strategy, keywords, and landing page copy are adapted to the relevant market.

What Clients Say.

Amelia took the time to properly understand our business and built campaigns aligned with our goals rather than just running generic ads. She doesn't just manage ads — she analyses the data, researches the right keywords, and provides clear recommendations on improving both our campaigns and overall online presence. Her insights around search behaviour, SEO opportunities, and how our website can convert better have been extremely valuable. Communication is always clear and proactive, and she genuinely cares about getting results. Because of the work she has done with us, we will be working with Amelia across several of my other businesses going forward.

William
Founder, Niven Homes — Luxury Property Renovation and Airbnb Management, Marbella
Further reading
Google Ads for Holiday Rental Management Companies: Reaching Property Owners Who Want Help

Your Next Client Is Already Searching for You.

Enquire today and find out exactly what's possible for your business.

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