ColonnadeColonnade
Google Ads · Property Renovation

Google Ads for
Property Renovation
Companies.

Specialist Google Ads management for renovation businesses, with landing pages built to convert the traffic. Campaign and page designed as one system, tracked on real data.

Enquire Now→See the full lead generation system→
48hrs
To first lead, across multiple campaigns
£44
Cost per lead, for projects worth £30k–£150k+
10.17%
Peak conversion rate — industry average is 2–5%
3×
Above industry average conversion rate

Results achieved for specific clients. Individual results will vary.

What's Included for Renovation Businesses.

Google Ads Management

  • Campaign strategy built around how renovation clients search
  • Complete campaign build and keyword research
  • Ad copy written for renovation audiences
  • Bid strategy and budget management
  • Ongoing optimisation
  • Monthly performance report
  • Full account access, always

Landing Page — Built to Convert

  • Custom conversion-focused design
  • Copywriting included
  • Mobile-first, fast-loading build
  • GA4, GTM and conversion tracking
  • Microsoft Clarity heatmaps and session recordings
  • Ongoing edits based on performance data
  • As many pages as your project requires

Need a full website rather than a single landing page? That's covered too. See website design for renovation companies.

Enquire Now→
Results

Numbers from a Live Campaign.

Luxury property renovation project in Marbella, Spain — Google Ads result: first lead in 48 hours

Luxury Property Renovation — Marbella, Spain

New campaign. New landing page. First lead within 48 hours.

48 hrs
To first lead
€100k
First lead value
9.3%
Peak conversion
5
Leads in 30 days
First lead came in within 48 hours of launch, with a stated renovation budget of €100,000.
See all results→
The Colonnade difference

Not a Generic Agency. A Renovation Specialist.

  1. 01

    Ads and pages, built together

    Renovation businesses need a campaign and a landing page designed as one system. Not ads pointing at a homepage that was not built to convert.

  2. 02

    One point of contact

    You work directly with Amelia throughout. No account managers, no junior execs, no chasing updates.

  3. 03

    One client per region

    Colonnade works with one renovation business per area. Your budget is never competing against another client in the same market.

  4. 04

    Month to month

    No contracts. Stay because the results justify it.

I work exclusively with property sector businesses on Google Ads and web design. Every campaign, landing page, and website is built and managed by me personally — no account managers, no handoffs.

Certifications
  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Google Ads Measurement
  • Google Ads Creative
  • AI-Powered Performance Ads
  • Google Analytics
See the full service→
The challenge

Why Google Ads for Renovation Companies Requires a Specialist.

Renovation projects are high-value and high-consideration. The homeowner clicking your ad is comparing two or three contractors before they commit, which means every unqualified click costs real money. A landing page that does not immediately build trust will lose them before they ever pick up the phone.

Most agencies send renovation traffic to a generic website and call it done. This service builds the campaign and the page together, because one without the other does not work.

See how the full system works→
Who this works for

Is This Right for Your Renovation Business?

  • You take on projects worth £30k or more
  • You have, or are ready to commit, a meaningful monthly ad budget
  • You want one specialist managing everything, not a team of generalists
  • You care about cost per lead relative to project value, not raw click volume
  • You want full visibility into your account at all times
Enquire Now→

Common Questions.

There are two costs to consider: the ad spend you pay directly to Google, and the management fee you pay Colonnade. I would recommend a minimum of £1,000 per month in ad spend to generate meaningful data. The management fee depends on the scope of the campaign and whether a landing page is included. Every project is quoted individually after an initial conversation about your goals and market.
How quickly leads arrive depends on a number of factors, including the landing page, the ad spend budget, targeting strategy, the level of competition in the market, and whether it is a brand new account. Some campaigns generate leads within the first few days. Others take a few weeks to build momentum. Performance improves significantly over the first two to three months as data builds.
It depends on what you have. If your current website is genuinely conversion-focused and well-structured, it may work fine as a starting point. In most cases, a dedicated landing page built specifically for the campaign performs significantly better than an existing homepage. This is assessed as part of the initial strategy work.
Yes. The website and landing page service is available as a standalone. Some clients start with a site and add ads later once the foundation is in place. See website design for renovation companies.
I work exclusively within the property sector. That means the keyword research, ad copy, and landing page design are all shaped by how renovation clients actually search and what makes them enquire. No learning curve, no guesswork about the market.
Yes. Campaigns can be built for any location. The strategy, keyword research, and landing page copy are all adapted to the relevant market.

What Clients Say.

Amelia took the time to properly understand our business and built campaigns aligned with our goals rather than just running generic ads. She doesn't just manage ads — she analyses the data, researches the right keywords, and provides clear recommendations on improving both our campaigns and overall online presence. Her insights around search behaviour, SEO opportunities, and how our website can convert better have been extremely valuable. Communication is always clear and proactive, and she genuinely cares about getting results. Because of the work she has done with us, we will be working with Amelia across several of my other businesses going forward.

William
Founder, Niven Homes — Luxury Property Renovation and Airbnb Management, Marbella
Further reading
How to Get More Leads for Your Property Renovation Company

Your Next Client Is Already Searching for You.

Enquire today and find out exactly what's possible for your business.

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