ColonnadeColonnade
Google Ads · Airbnb Management

Google Ads for
Airbnb Management
Companies.

Specialist Google Ads campaigns that get your Airbnb management business in front of property owners who are actively looking for a management company. Not guests. Owners.

Enquire Now→See the full lead generation system→
48hrs
To first lead, across multiple campaigns
£44
Cost per lead, for projects worth £30k–£150k+
10.17%
Peak conversion rate — industry average is 2–5%
3×
Above industry average conversion rate

Results achieved for specific clients. Individual results will vary.

What's Included for Airbnb Management Companies.

Google Ads Management

  • Campaign strategy built around property owner search behaviour
  • Complete campaign build and keyword research
  • Ad copy written for landlords and property owners, not guests
  • Bid strategy and budget management
  • Ongoing optimisation
  • Monthly performance report
  • Full account access, always

Landing Page — Built to Convert

  • Custom conversion-focused design
  • Copywriting that speaks to property owners, not travellers
  • Mobile-first, fast-loading build
  • GA4, GTM and conversion tracking
  • Microsoft Clarity heatmaps and session recordings
  • Ongoing edits based on performance data
  • As many pages as your project requires

Need a full website for your Airbnb management company? That is available too. See website design for Airbnb management companies.

Enquire Now→
Results

Numbers from a Live Campaign.

Airbnb management Google Ads campaign — Marbella, Spain: 10 leads in 30 days

Airbnb Management — Marbella, Spain

New campaign. New landing page. 10 leads in the first 30 days.

48 hrs
To first lead
10
Leads in 30 days
7.65%
Click-through rate
€100
Cost per lead
10 leads generated in the first 30 days, with the first coming in within 48 hours of launch.
See all results→
The Colonnade difference

Not a Generic Agency. A Property Sector Specialist.

  1. 01

    Ads and pages that speak to property owners

    The campaign and landing page are built around the person you are actually selling to. A landlord evaluating whether to trust you with their property, not a guest booking a stay.

  2. 02

    One point of contact

    You work directly with Amelia throughout. No account managers, no junior execs.

  3. 03

    One client per region

    Colonnade works with one Airbnb management business per area. Your campaign is not competing against a direct local competitor.

  4. 04

    Month to month

    No contracts. Stay because the results justify it.

I work exclusively with property sector businesses on Google Ads and web design. Every campaign and landing page is built and managed by me personally, with messaging built around the property owner acquisition challenge that most agencies misunderstand entirely.

Certifications
  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Google Ads Measurement
  • Google Ads Creative
  • AI-Powered Performance Ads
  • Google Analytics
See the full service→
The challenge

Why Google Ads for Airbnb Management Requires a Different Approach.

Most marketing agencies do not understand the Airbnb management business model. Your customer is not a guest searching for somewhere to stay. It is a property owner deciding whether to hand over their asset to someone they have found online.

That is a high-trust decision. The ads need to speak to a landlord's concerns, the landing page needs to address what makes them hesitate, and the whole system needs to be built around B2B acquisition, not consumer travel. A generalist agency will get this wrong.

See how the full system works→
Who this works for

Is This Right for Your Airbnb Management Business?

  • You manage short-term lets and want to grow your portfolio of properties
  • You have, or are ready to commit, a meaningful monthly ad budget
  • You want one specialist who understands the Airbnb management model, not a generalist
  • You want campaigns targeting property owners, with messaging built around their concerns
  • You want full account visibility at all times
Enquire Now→

Common Questions.

There are two costs: the ad spend paid directly to Google, and the management fee paid to Colonnade. I would recommend a minimum of £1,000 per month in ad spend for a focused property owner acquisition campaign. The management fee depends on scope and whether a landing page is included. Everything is quoted after an initial conversation about your market and goals.
Keyword selection, match types, and negative keyword lists are all built around property owner search intent rather than traveller intent. Ad copy and landing page messaging reinforce this at every step. This distinction makes a significant difference to lead quality and is central to how every Airbnb management campaign is structured.
In most cases, a dedicated landing page built specifically for the campaign performs significantly better than an existing homepage. Airbnb management websites are often built for guests, not for property owners making a business decision. A page built specifically for that audience converts at a higher rate.
Yes. The website and landing page service is available as a standalone. See website design for Airbnb management companies.
I work exclusively within the property sector. The campaign strategy, ad copy, and landing page are all built around how property owners search for Airbnb management companies. That distinction matters more in this industry than most.
Yes. Campaigns can be built for any location. The strategy and landing page copy are adapted to the relevant market.

What Clients Say.

Amelia took the time to properly understand our business and built campaigns aligned with our goals rather than just running generic ads. She doesn't just manage ads — she analyses the data, researches the right keywords, and provides clear recommendations on improving both our campaigns and overall online presence. Her insights around search behaviour, SEO opportunities, and how our website can convert better have been extremely valuable. Communication is always clear and proactive, and she genuinely cares about getting results. Because of the work she has done with us, we will be working with Amelia across several of my other businesses going forward.

William
Founder, Niven Homes — Luxury Property Renovation and Airbnb Management, Marbella
Further reading
Google Ads for Airbnb Management Companies: What Actually Works

Your Next Client Is Already Searching for You.

Enquire today and find out exactly what's possible for your business.

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