ColonnadeColonnade
Website Design · Holiday Rentals

Website Design for
Holiday Rental Companies.

Websites built specifically for holiday rental management businesses. Designed to attract property owners and generate management enquiries, not to look like a booking platform.

48hrs
To first lead, across multiple campaigns
£44
Cost per lead, for projects worth £30k–£150k+
10.17%
Peak conversion rate — industry average is 2–5%
Above industry average conversion rate

Results achieved for specific clients. Individual results will vary.

What's Included.

Website or Landing Page — Built to Convert

  • Custom conversion-focused design for holiday rental management businesses
  • Copywriting included, written for property owners
  • SEO fundamentals built in from the start
  • Mobile-first, fast-loading build
  • GA4, GTM and conversion tracking set up and tested
  • Microsoft Clarity heatmaps and session recordings
  • Ongoing edits and data-driven optimisation
  • Available as a single landing page or a full company website

The website can be built as a standalone service, or as part of the full lead generation system with Google Ads from day one. See what the full system includes

Results

What This Looks Like in Practice.

Short-Let Management — Marbella, Spain

New website built alongside a Google Ads campaign targeting property owners looking for a local holiday rental management company.

48hrs
To first lead after launch
€100k
Value of first lead
10.17%
Peak conversion rate
10
Leads in the first 30 days

"10 leads generated in the first 30 days, with the first coming in within 48 hours of launch."

The Colonnade difference

Built for Holiday Rental Management. Not Built for Everyone.

  1. 01

    Owner audience, throughout

    Every page, every section, every line of copy is written for the property owner. Not the guest.

  2. 02

    Conversion-focused from the start

    The site is built to generate management enquiries. Not bookings.

  3. 03

    One point of contact

    You work directly with Amelia throughout. No account managers, no junior designers.

  4. 04

    Standalone or combined

    Works as a standalone site, or as the foundation for a Google Ads campaign when you are ready to grow.

I work exclusively with property sector businesses on web design and Google Ads. Every website is built and managed by me personally, with copy and structure designed for the property owner audience that holiday rental companies need to convert.

Certifications
  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Google Ads Measurement
  • Google Ads Creative
  • AI-Powered Performance Ads
  • Google Analytics
The challenge

Why Most Holiday Rental Management Websites Don't Generate Enquiries.

There is a fundamental confusion in how most holiday rental management websites are built. They are full of property photography, booking calendar widgets, and guest-facing content, all completely irrelevant to the property owner you are trying to attract.

Owner-focused copy from the first paragraph

The moment a property owner arrives on your site, the language needs to speak to them directly. Not "browse our properties." Something closer to "we manage holiday lets so you do not have to." That framing changes how the rest of the page lands.

An honest answer to the income question

Yield matters. Property owners considering a management company want a sense of what they will earn, and they want it early. A site that buries this or avoids it loses to competitors who are upfront about it.

Management process and communication standards

A clearly explained management process: check-ins, maintenance, guest communication, damage handling. This reduces the hesitation that stops owners from enquiring.

Social proof from other owners, not guests

Guest reviews are irrelevant to a property owner deciding whether to use your service. Owner testimonials, occupancy rates, and management track record are the proof that moves the needle.

Who this works for

Is This Right for Your Holiday Rental Business?

  • You manage holiday lets and want to attract more property owners
  • Your current website is aimed at guests rather than owners, or simply is not converting
  • You want copy included, written specifically for the property owner audience
  • You want someone who understands holiday rental management, not a generalist web designer
  • You are open to adding Google Ads once the site is live

Common Questions.

Both. A landing page works well if you are running Google Ads and want a focused, single-purpose page. A full website is better for building a broader online presence. This is decided at the start of the project based on your goals.
Yes. All copy is written specifically for holiday rental management businesses and aimed at property owners. You do not need to provide content. You review and approve everything before anything goes live.
Landing pages are typically built and ready to launch within one week. Full websites can also be completed in as little as one week for straightforward projects, though the timeline depends on scope, the number of pages, and how quickly feedback is provided. Larger or more complex builds may take longer. The timeline is always agreed at the start.
Yes. Conversion tracking is built in from day one, so adding a Google Ads campaign is straightforward whenever you are ready. Running both together as a system is the most effective approach. See the full lead generation system
Yes. A dedicated owner-facing landing page, separate from the guest-facing site, is a common and sensible approach. It gives property owners a page built specifically for them without disrupting the guest booking experience.
Yes. Websites can be built for holiday rental management businesses in any location, with copy and SEO adapted to the relevant market.

What Clients Say.

Amelia took the time to properly understand our business and built campaigns aligned with our goals rather than just running generic ads. She doesn't just manage ads — she analyses the data, researches the right keywords, and provides clear recommendations on improving both our campaigns and overall online presence. Her insights around search behaviour, SEO opportunities, and how our website can convert better have been extremely valuable. Communication is always clear and proactive, and she genuinely cares about getting results. Because of the work she has done with us, we will be working with Amelia across several of my other businesses going forward.

William
Founder, Niven Homes — Luxury Property Renovation and Airbnb Management, Marbella

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