ColonnadeColonnade
Google Ads · Construction

Google Ads for
Construction
Companies.

Specialist Google Ads management for construction businesses, with landing pages built to convert traffic into project enquiries. Built together. Tracked on real data.

Enquire Now→See the full lead generation system→
48hrs
To first lead, across multiple campaigns
£44
Cost per lead, for projects worth £30k–£150k+
10.17%
Peak conversion rate — industry average is 2–5%
3×
Above industry average conversion rate

Results achieved for specific clients. Individual results will vary.

What's Included for Construction Companies.

Google Ads Management

  • Campaign strategy built around the project types and sizes you want
  • Complete campaign build and keyword research
  • Negative keyword strategy to filter out low-value traffic
  • Ad copy written for construction audiences
  • Bid strategy and budget management
  • Ongoing optimisation
  • Monthly performance report
  • Full account access, always

Landing Page — Built to Convert

  • Custom conversion-focused design
  • Copywriting included
  • Mobile-first, fast-loading build
  • GA4, GTM and conversion tracking
  • Microsoft Clarity heatmaps and session recordings
  • Ongoing edits based on performance data
  • As many pages as your project requires

Need a full website for your construction business? That is covered too. See website design for construction companies.

Enquire Now→
Real campaign

Numbers from a Real Campaign.

New build and home extensions project in Anglesey, Wales — Google Ads result: £44 cost per lead, 4.35% conversion rate, £150k+ project value

Construction and Home Extensions — Anglesey, Wales

First-time advertiser. Built from scratch with no prior campaign history.

£44
Cost per lead
4.35%
Conversion rate
6.24%
Click-through rate
£150k+
Project value
Results so strong the client paused the campaign — not because it was not working, but because their pipeline was full.
See all results→
The Colonnade difference

Not a Generic Agency. A Property Sector Specialist.

  1. 01

    Built around the projects you want

    The campaign is structured to attract the type and scale of construction work you are looking for. Not a broad net that pulls in everything.

  2. 02

    One point of contact

    You work directly with Amelia throughout. No account managers, no junior execs.

  3. 03

    One client per region

    Colonnade works with one construction business per area. Your campaign is not running alongside a direct competitor's.

  4. 04

    Month to month

    No contracts. Stay because the results justify it.

I work exclusively with property sector businesses on Google Ads and web design. Every campaign and landing page is built and managed by me personally, with a keyword strategy designed to attract the right projects and filter out the wrong ones.

Certifications
  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Google Ads Measurement
  • Google Ads Creative
  • AI-Powered Performance Ads
  • Google Analytics
See the full service→
The challenge

Why Google Ads for Construction Companies Requires a Specialist.

The construction industry has one of the highest costs per click on Google and one of the highest rates of wasted spend. Broad targeting pulls in maintenance requests, DIY searches, and competitors. Poor landing pages convert traffic at a fraction of what they should. The result is expensive clicks that do not turn into calls.

A well-structured construction campaign is tight by design. The right keywords, a comprehensive negative keyword list, and a landing page built to attract the project size you actually want. That combination changes the economics completely.

See how the full system works→
Who this works for

Is This Right for Your Construction Business?

  • You take on construction projects worth £50k or more
  • You have, or are ready to commit, a meaningful monthly ad budget
  • You want to attract specific project types, not every enquiry that comes in
  • You want one specialist managing the campaign and the page, not a team of generalists
  • You want full account visibility at all times
Enquire Now→

Common Questions.

There are two costs: ad spend paid directly to Google, and the management fee paid to Colonnade. I would recommend a minimum of £1,000 per month in ad spend, though construction is one of the more competitive industries on Google and campaigns tend to perform significantly better with a higher budget. The management fee is quoted separately based on scope. Everything is discussed before any commitment is made.
Through a comprehensive negative keyword strategy. Excluding terms like "repair", "maintenance", "cheap", and "DIY" prevents ad spend being wasted on irrelevant searches. This list is built at the start and refined continuously as the campaign collects data.
Most construction company websites are built as brochure sites rather than lead generation tools. A dedicated landing page built specifically around the type of work you want to attract typically converts at a significantly higher rate than an existing homepage. This is assessed during the strategy phase.
Yes. The website and landing page service is available as a standalone. See website design for construction companies.
I work exclusively within the property and construction sector. The campaign structure, keywords, and landing page content are all built around construction buyer behaviour. That sector knowledge makes a direct difference to the quality of leads that come through.
Yes. Campaigns can be built for construction businesses in any location. The strategy, keyword research, and landing page copy are all adapted to the relevant market.

What Clients Say.

Amelia took the time to properly understand our business and built campaigns aligned with our goals rather than just running generic ads. She doesn't just manage ads — she analyses the data, researches the right keywords, and provides clear recommendations on improving both our campaigns and overall online presence. Her insights around search behaviour, SEO opportunities, and how our website can convert better have been extremely valuable. Communication is always clear and proactive, and she genuinely cares about getting results. Because of the work she has done with us, we will be working with Amelia across several of my other businesses going forward.

William
Founder, Niven Homes — Luxury Property Renovation and Airbnb Management, Marbella
Further reading
Google Ads for Construction Companies: How to Get High-Value Project Enquiries

Your Next Client Is Already Searching for You.

Enquire today and find out exactly what's possible for your business.

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