ColonnadeColonnade
Website Design · Property Development

Website Design for
Property Developers.

Websites and landing pages built specifically for property development companies. Designed to generate buyer and investor enquiries, not just showcase the scheme.

48hrs
To first lead, across multiple campaigns
£44
Cost per lead, for projects worth £30k–£150k+
10.17%
Peak conversion rate — industry average is 2–5%
Above industry average conversion rate

Results achieved for specific clients. Individual results will vary.

What's Included.

Website or Landing Page — Built to Convert

  • Custom conversion-focused design for property development businesses
  • Copywriting included, written for development buyers and investors
  • SEO fundamentals built in from the start
  • Mobile-first, fast-loading build
  • GA4, GTM and conversion tracking set up and tested
  • Microsoft Clarity heatmaps and session recordings
  • Ongoing edits and data-driven optimisation
  • Available as a scheme-specific landing page or a full development website

The website can be built as a standalone service, or as part of the full lead generation system with Google Ads from day one. See what the full system includes

Results

What This Looks Like in Practice.

High-Value Property Lead — Marbella, Spain

A new landing page built for a luxury property business in one of Europe's most competitive markets. First lead within 48 hours of launch.

48hrs
To first lead after launch
€100k
Value of first lead
10.17%
Peak conversion rate
10
Leads in the first 30 days

"First lead came in within 48 hours of launch, with a stated budget of €100,000."

The Colonnade difference

Built for Property Development. Not Built for Everyone.

  1. 01

    Industry knowledge built in

    The page structure, trust signals, and copy decisions are all shaped by how development buyers search and what makes them register interest.

  2. 02

    Conversion-focused from the start

    Every element is built to generate enquiries. Not to look impressive at a planning presentation.

  3. 03

    One point of contact

    You work directly with Amelia throughout. No account managers, no junior designers, no handoffs.

  4. 04

    Standalone or combined

    Works as a standalone site, or as the foundation for a Google Ads campaign targeting buyers in your specific market.

I work exclusively with property sector businesses on web design and Google Ads. Every website is built and managed by me personally, designed around how development buyers research, compare, and decide.

Certifications
  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Google Ads Measurement
  • Google Ads Creative
  • AI-Powered Performance Ads
  • Google Analytics
The challenge

Why Most Property Development Websites Don't Generate Enquiries.

Development buyers are serious researchers. By the time they land on your site, they have already looked at two or three competing schemes. If your website does not immediately tell them what they need to know: location, price, specification, timeline, who is behind it, they leave.

Scheme-specific pages, not a generic homepage

Sending all traffic to a homepage that lists multiple developments loses buyers who are searching for something specific. A dedicated page per scheme converts at a significantly higher rate and gives you clean data on performance.

Trust signals at the top of the page

Developer credentials, planning status, completion timeline, and past projects. The information that moves a serious buyer from browsing to enquiring needs to be visible immediately. Not buried in a downloadable brochure.

Copy written for the buyer, not the brochure

Development websites often read like investor presentations. The buyer searching online is asking a different set of questions. Copy written around those questions, in plain language, performs better.

One clear next step

Every scheme page should do one thing: get the visitor to register interest or request details. Multiple competing calls to action reduce conversions.

Who this works for

Is This Right for Your Development Business?

  • You have a live or upcoming scheme that needs to generate buyer enquiries
  • Your current website is not converting, or you need a dedicated page for a new development
  • You want someone who understands how development buyers think, not a generalist web designer
  • You want copy included, not a template to fill yourself
  • You are open to adding Google Ads to drive traffic to the site once it is live

Common Questions.

Both. The right option depends on where your traffic is coming from and how many schemes you are marketing. A single scheme running Google Ads typically needs a dedicated landing page. A developer with multiple schemes may need a full website. This is worked out at the start of the project.
Yes. Copywriting is included and written specifically for your development and your buyer profile. You do not need to provide content. You review everything before it goes live.
Landing pages are typically built and ready to launch within one week. Full websites can also be completed in as little as one week for straightforward projects, though the timeline depends on scope, the number of pages, and how quickly feedback is provided. Larger or more complex builds may take longer. The timeline is always agreed at the start.
Yes. The site is built with conversion tracking in place from the start, so connecting a Google Ads campaign later is straightforward. The full lead generation system builds both at the same time, which is the most effective approach. See the full lead generation system
Yes. If the structure needs updating or the existing site is not performing, a redesign is a straightforward option. The starting point is a conversation about what you have and what is not working.
Yes. Websites and landing pages can be built for development businesses in any location, with copy and SEO adapted to the relevant market.

What Clients Say.

Amelia took the time to properly understand our business and built campaigns aligned with our goals rather than just running generic ads. She doesn't just manage ads — she analyses the data, researches the right keywords, and provides clear recommendations on improving both our campaigns and overall online presence. Her insights around search behaviour, SEO opportunities, and how our website can convert better have been extremely valuable. Communication is always clear and proactive, and she genuinely cares about getting results. Because of the work she has done with us, we will be working with Amelia across several of my other businesses going forward.

William
Founder, Niven Homes — Luxury Property Renovation and Airbnb Management, Marbella

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Enquire today and find out exactly what's possible for your business.