ColonnadeColonnade
Google Ads · Property Development

Google Ads for
Property Developers.

Specialist Google Ads campaigns for property development companies, with landing pages built to turn search traffic into buyer and investor enquiries. Built together, tracked end-to-end.

Enquire Now→See the full lead generation system→
48hrs
To first lead, across multiple campaigns
£44
Cost per lead, for projects worth £30k–£150k+
10.17%
Peak conversion rate — industry average is 2–5%
3×
Above industry average conversion rate

Results achieved for specific clients. Individual results will vary.

What's Included for Property Development Companies.

Google Ads Management

  • Campaign strategy built around buyer and investor search behaviour
  • Complete campaign build and keyword research
  • Ad copy written for property development audiences
  • Bid strategy and budget management
  • Ongoing optimisation
  • Monthly performance report
  • Full account access, always

Landing Page — Built to Convert

  • Custom conversion-focused design
  • Copywriting included
  • Mobile-first, fast-loading build
  • GA4, GTM and conversion tracking
  • Microsoft Clarity heatmaps and session recordings
  • Ongoing edits based on performance data
  • As many pages as your project requires

Need a full development website or a scheme-specific launch page? That is covered too. See website design for property developers.

Enquire Now→
Results

Numbers from a Live Campaign.

Luxury property development Google Ads campaign — Marbella, Spain: first lead in 48 hours, €100k lead value, 9.3% peak conversion rate

High-Value Property Lead — Marbella, Spain

New campaign and landing page built for a luxury property business.

48 hrs
To first lead
€100k
First lead value
9.3%
Peak conversion
5
Leads in 30 days
First lead came in within 48 hours of launch, with a stated budget of €100,000.
See all results→
The Colonnade difference

Not a Generic Agency. A Property Sector Specialist.

  1. 01

    Campaign and page, built together

    Development enquiries come from buyers who have done their research. The campaign and the landing page need to match their expectations at every step.

  2. 02

    One point of contact

    You work directly with Amelia throughout. No account managers, no junior execs, no chasing.

  3. 03

    One client per region

    Colonnade works with one development business per area. Your budget is not competing against another developer in the same market.

  4. 04

    Month to month

    No contracts. Stay because the results justify it.

I work exclusively with property sector businesses on Google Ads and web design. Every campaign and landing page is built and managed by me personally, designed to generate genuine development enquiries rather than wasted clicks.

Certifications
  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Google Ads Measurement
  • Google Ads Creative
  • AI-Powered Performance Ads
  • Google Analytics
See the full service→
The challenge

Why Google Ads for Property Developers Requires a Specialist.

Development buyers are doing serious research before they make contact. They are comparing schemes, checking credentials, and assessing the developer behind the project. A generic ad pointing at a homepage will not survive that scrutiny.

The other challenge is that every development is different. A one-bed city centre scheme attracts a completely different search than a four-bed family home on the edge of a market town. Campaign structure, keywords, and landing pages all need to reflect that. A generalist agency will not get it right.

See how the full system works→
Who this works for

Is This Right for Your Development Business?

  • You have a live or upcoming scheme you need to generate enquiries for
  • You have, or are ready to commit, a meaningful monthly ad budget
  • You want one specialist managing the campaign and the landing page
  • You care about cost per qualified enquiry, not raw traffic numbers
  • You want full account visibility at all times
Enquire Now→

Common Questions.

There are two costs: the ad spend paid directly to Google, and the management fee paid to Colonnade. I would recommend a minimum of £1,000 per month in ad spend, though development campaigns tend to perform significantly better with a higher budget given the value of each enquiry and the competition in most markets. The management fee depends on campaign scope and whether a landing page is included. Every project is quoted after an initial conversation about your scheme, market, and goals.
Separate campaigns per scheme almost always outperform a single combined campaign. Each scheme has its own audience, location, price point, and buyer motivation. Grouping them together dilutes the targeting and the messaging. The campaign structure is worked out as part of the strategy phase before anything is built.
For best results, yes. A dedicated landing page for each scheme converts significantly better than sending traffic to a general homepage. It also gives you clean data on what is working for each development individually.
Yes. The website and landing page service is available as a standalone. See website design for property developers.
I work exclusively within the property sector. The keyword research, ad copy, and landing page structure are all built around how development buyers search and what makes them enquire. No generalist guesswork.
Yes. Campaigns can be built for development businesses in any location. Strategy, keywords, and landing page copy are all adapted to the relevant market.

What Clients Say.

Amelia took the time to properly understand our business and built campaigns aligned with our goals rather than just running generic ads. She doesn't just manage ads — she analyses the data, researches the right keywords, and provides clear recommendations on improving both our campaigns and overall online presence. Her insights around search behaviour, SEO opportunities, and how our website can convert better have been extremely valuable. Communication is always clear and proactive, and she genuinely cares about getting results. Because of the work she has done with us, we will be working with Amelia across several of my other businesses going forward.

William
Founder, Niven Homes — Luxury Property Renovation and Airbnb Management, Marbella
Further reading
Google Ads for Property Developers: How to Generate Off-Plan and Site Enquiries

Your Next Client Is Already Searching for You.

Enquire today and find out exactly what's possible for your business.

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