ColonnadeColonnade
Website Design · Real Estate

Website Design for
Real Estate Agencies.

Websites and landing pages built specifically for real estate agencies. Designed to generate buyer, seller and landlord enquiries, not just list properties.

48hrs
To first lead, across multiple campaigns
£44
Cost per lead, for projects worth £30k–£150k+
10.17%
Peak conversion rate — industry average is 2–5%
Above industry average conversion rate

Results achieved for specific clients. Individual results will vary.

What's Included.

Website or Landing Page — Built to Convert

  • Custom conversion-focused design for real estate agencies
  • Copywriting, written for buyers, sellers and landlords
  • SEO fundamentals built in from the start
  • Mobile-first, fast-loading build
  • GA4, GTM and conversion tracking set up and tested
  • Microsoft Clarity heatmaps and session recordings
  • Ongoing edits and data-driven optimisation
  • Available as a valuation-focused landing page or a full agency website

The website can be built as a standalone service, or as part of the full lead generation system with Google Ads or ChatGPT Ads from day one. See what the full system includes

What This Looks Like in Practice.

High-Value Property Lead, Marbella, Spain

A new landing page built for a luxury property business in one of Europe's most competitive markets. First lead within 48 hours of launch.

48hrs
To first lead after launch
€100k
Value of first lead
10.17%
Peak conversion rate
10
Leads in the first 30 days

"First lead came in within 48 hours of launch, with a stated budget of €100,000."

Built for Real Estate. Not Built for Everyone.

  1. 01

    Industry knowledge built in

    The page structure, trust signals, and copy decisions are all shaped by how buyers, sellers and landlords search, and by how local real estate competition actually works.

  2. 02

    Conversion-focused from the start

    Every element is built to generate an enquiry or a valuation request. Not to look impressive on a shelf of listings.

  3. 03

    One point of contact

    You work directly with Amelia throughout. No account managers, no junior designers, no handoffs.

  4. 04

    Standalone or combined

    Works as a standalone site, or as the foundation for a Google Ads campaign targeting buyers, sellers and landlords in your specific area.

I work exclusively with property sector businesses on web design, Google Ads, and ChatGPT Ads. Every website is built and managed by me personally, designed around how buyers, sellers and landlords research, compare, and decide.

Certifications
  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Google Ads Measurement
  • Google Ads Creative
  • AI-Powered Performance Ads
  • Google Analytics

Why Most Real Estate Agency Websites Don't Generate Enquiries.

Most agency websites are built around the property portal listings, not around the person deciding who should sell or let their home. If your website does not immediately show local knowledge, results, and a clear way to get a valuation, visitors go straight back to Rightmove or Zoopla and pick someone else.

Sales and lettings, kept separate

A homeowner deciding whether to sell and a landlord looking for a letting agent want different information and a different next step. Blending both onto one page confuses the message and loses enquiries.

Local proof at the top of the page

Recent sales, average time to let, and knowledge of the specific streets and postcodes you cover. That is what moves a homeowner from browsing to enquiring, not a generic stock photo of a front door.

Copy written for the decision, not the listing

Most agency sites read like a brochure of current stock. The person choosing an agent is asking a different question, why should I trust you with my sale or my property. Copy written around that question performs better.

One clear next step

Every page should do one thing: get a valuation booked or a landlord instruction started. Multiple competing calls to action reduce conversions.

Is This Right for Your Agency?

  • You want more valuation requests, seller instructions or landlord enquiries
  • Your current website is not converting, or you still rely entirely on portal listings
  • You want someone who understands local, hyper-competitive real estate search, not a generalist web designer
  • You want copy included, not a template to fill yourself
  • You are open to adding Google Ads to drive traffic to the site once it is live

Common Questions.

Both. The right option depends on where your traffic is coming from and what you need the site to do. An agency running Google Ads to one area typically needs a dedicated valuation landing page. A multi-branch agency may need a full website. This is worked out at the start of the project.
Yes. Copywriting is included and written specifically for your agency, your area, and your buyers, sellers or landlords. You do not need to provide content. You review everything before it goes live.
Landing pages are typically built and ready to launch within one week. Full websites can also be completed in as little as one week for straightforward projects, though the timeline depends on scope, the number of pages, and how quickly feedback is provided. Larger or more complex builds may take longer. The timeline is always agreed at the start.
Yes. The site is built with conversion tracking in place from the start, so connecting a Google Ads or ChatGPT Ads campaign later is straightforward. The full lead generation system builds both at the same time, which is the most effective approach. See the full lead generation system
Yes. If the structure needs updating or the existing site is not generating enquiries, a redesign is a straightforward option. The starting point is a conversation about what you have and what is not working.
Yes. Websites and landing pages can be built for agencies in any location, with copy and SEO adapted to the relevant market.

What Clients Say.

Amelia took the time to properly understand our business and built campaigns aligned with our goals rather than just running generic ads. She doesn't just manage ads — she analyses the data, researches the right keywords, and provides clear recommendations on improving both our campaigns and overall online presence. Her insights around search behaviour, SEO opportunities, and how our website can convert better have been extremely valuable. Communication is always clear and proactive, and she genuinely cares about getting results. Because of the work she has done with us, we will be working with Amelia across several of my other businesses going forward.

William
Founder, Niven Homes — Luxury Property Renovation and Airbnb Management, Marbella

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