ColonnadeColonnade
Google Ads · Architecture

Google Ads for
Architects.

Specialist Google Ads management for architecture practices. Get your firm in front of clients who are actively searching for an architect, not waiting for the next referral.

48hrs
To first lead, across multiple campaigns
£44
Cost per lead, for projects worth £30k–£150k+
10.17%
Peak conversion rate — industry average is 2–5%
Above industry average conversion rate

Results achieved for specific clients. Individual results will vary.

What's Included for Architecture Practices.

Google Ads Management

  • Campaign strategy built around how architecture clients search
  • Complete campaign build and keyword research
  • Ad copy written for residential and commercial architecture audiences
  • Bid strategy and budget management
  • Ongoing optimisation
  • Monthly performance report
  • Full account access, always

Landing Page — Built to Convert

  • Custom conversion-focused design
  • Copywriting included
  • Mobile-first, fast-loading build
  • GA4, GTM and conversion tracking
  • Microsoft Clarity heatmaps and session recordings
  • Ongoing edits based on performance data
  • As many pages as your project requires

Want a full website for your practice? That is available too. See website design for architects.

Real campaign

Numbers from a Real Campaign.

Extensions and new builds project in Anglesey, Wales — Google Ads result: £44 cost per lead, pipeline full within months

Extensions & New Builds — Anglesey, Wales

First-time advertiser. High-value enquiries from month one.

£44
Cost per lead
4.35%
Conversion rate
6.24%
Click-through rate
£30k–150k
Avg project value
Results so strong the pipeline filled faster than the team could take on new work — for a first-time advertiser starting from zero.

Results achieved for a specific client. Individual results will vary.

The Colonnade difference

Not a Generic Agency. A Property Sector Specialist.

  1. 01

    Campaigns built for architecture clients, not homeowners in general

    Architecture searches are specific. The keyword strategy, targeting, and landing page copy are built around how someone looking for an architect thinks and searches.

  2. 02

    One point of contact

    You work directly with Amelia throughout. No account managers, no junior execs.

  3. 03

    One client per region

    Colonnade works with one architecture practice per area. Your campaign is not competing against a local rival's.

  4. 04

    Month to month

    No contracts. Stay because the results justify it.

I work exclusively with property sector businesses on Google Ads and web design. Every campaign and landing page is built and managed by me personally, designed around how architecture clients research, evaluate, and decide.

Certifications
  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Google Ads Measurement
  • Google Ads Creative
  • AI-Powered Performance Ads
  • Google Analytics
The challenge

Why Google Ads for Architects Is An Underused Opportunity.

Most architecture commissions still come through referrals. That is a fine position to be in, but it makes new business entirely dependent on who your existing clients happen to know. When referrals slow down, and they do, there is nothing else in the pipeline.

Google Ads changes that. When someone searches "residential architect [city]", they are ready to have a conversation. They have already decided they need an architect. A well-structured campaign puts your practice in front of that search at the right moment, with a landing page that builds confidence quickly and gives them a clear reason to reach out.

Who this works for

Is This Right for Your Practice?

  • You take on residential or commercial architecture projects and want a more predictable source of new enquiries
  • You have, or are ready to commit, a meaningful monthly ad budget
  • You want one specialist managing the campaign and the landing page together
  • You want to attract clients searching for an architect in your area or specialism
  • You want full account visibility at all times

Common Questions.

There are two costs: ad spend paid directly to Google, and the management fee paid to Colonnade. I would recommend a minimum of £1,000 per month in ad spend to generate meaningful enquiry volume. The management fee depends on scope and whether a landing page is included. Everything is discussed in an initial conversation before any commitment.
It works well, particularly for residential architecture where clients often search independently rather than relying solely on recommendations. Commercial architecture tends to involve longer lead times and different search behaviour, which is reflected in the campaign structure. The key is building a campaign around the specific type of work your practice wants to attract.
Architecture websites are often built as portfolio showcases rather than lead generation tools. A dedicated landing page built around a specific service, location, or project type typically converts at a higher rate than a general homepage. This is assessed as part of the strategy work.
Yes. The website service is available as a standalone. See website design for architects.
I work exclusively within the property sector. Architecture is part of that specialism. The campaign strategy and landing page copy are built around how architecture clients search and make decisions.
Yes. Campaigns can be built for architecture practices in any location. Strategy, keywords, and landing page copy are adapted to the relevant market.

What Clients Say.

Amelia took the time to properly understand our business and built campaigns aligned with our goals rather than just running generic ads. She doesn't just manage ads — she analyses the data, researches the right keywords, and provides clear recommendations on improving both our campaigns and overall online presence. Her insights around search behaviour, SEO opportunities, and how our website can convert better have been extremely valuable. Communication is always clear and proactive, and she genuinely cares about getting results. Because of the work she has done with us, we will be working with Amelia across several of my other businesses going forward.

William
Founder, Niven Homes — Luxury Property Renovation and Airbnb Management, Marbella

Your Next Client Is Already Searching for You.

Enquire today and find out exactly what's possible for your business.