ColonnadeColonnade
Google Ads Management

Google Ads for
property businesses.

Generating high-quality leads through Google Ads. Specialist experience in property, construction, landscaping and home improvement.

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Property Renovation·Property Development·Airbnb Management·Holiday Rentals·New Construction·Interior Design·Architecture·Landscaping and Garden Design·
400+
Google Ads accounts managed
7
Google certifications
5
Average client review
3×
above industry average conversion rate

Complete Google Ads Management.

  • Complete campaign build
  • Campaign strategy and account structure
  • Keyword research
  • Conversion tracking setup and testing
  • Microsoft Clarity installation and configuration
  • Landing page audit and recommendations
  • Ad copywriting and asset creation
  • Bid strategy and budget management
  • Ongoing optimisation
  • Ongoing conversion tracking QA
  • Monthly performance report
  • Transparent account access at all times
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How it works.

01

Discovery

A call to understand your business, your market, and what a good lead is worth to you.

02

Strategy

Campaign structure, keyword research, and conversion tracking planned before anything goes live.

03

Build

Account setup, ad copy, tracking, and Clarity all configured and tested.

04

Launch

Campaigns go live with full visibility into performance from day one.

05

Optimise

Ongoing management, testing, and refinement based on real data.

The Colonnade difference

Skip the Agency. Work With the Specialist.

  1. 01

    Complete visibility

    You have full access to your Google Ads account at all times. Nothing is hidden and nothing is locked away.

  2. 02

    As involved as you want to be

    Some clients want a monthly summary and nothing more. Others want to review performance together regularly. Either works.

  3. 03

    One point of contact

    You work directly with Amelia throughout. No account managers, no junior execs, no chasing.

  4. 04

    Month to month

    No lock-in. Stay because the results justify it, not because of a contract.

  5. 05

    One client per market

    I work with one business per niche per region. Always.

  6. 06

    One sector, total focus

    I work exclusively within the property sector.

Certifications
  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Google Ads Measurement
  • Google Ads Creative
  • AI-Powered Performance Ads
  • Google Analytics

The landing page matters as much as the ad.

Already have one? It might be costing you leads.

Full Lead Generation system→
Who this works for

Is this right for you?

  • You operate in the property sector — renovation, development, landscaping, holiday rentals, or related trades
  • You're serious about paid search and have, or are ready to commit, a meaningful monthly ad budget
  • You want one specialist managing everything, not a team of generalists handing work between departments
  • You care about cost per lead relative to project value, not just click volume
  • You want to see exactly what's happening in your account at any time
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Results.

Luxury Property Renovation — Marbella, Spain

48hrs
Time to First Lead
€100k
First Lead Value

Airbnb Management — Marbella, Spain

7.65%
Click Through Rate
10
Leads in First 30 Days

Landscaping and Outdoor Remodelling — Tennessee, US

10.17%
Peak Conversion Rate
16
Leads Generated in 30 Days

Bathroom Remodelling — Colorado, US

8.56%
Click-Through Rate
6.40%
Conversion Rate

Construction — Anglesey, Wales

4.35%
Conversion Rate
£44
Cost Per Lead
See the full case studies→

Common Questions.

There are two costs: ad spend paid directly to Google, and the management fee paid to Colonnade. I would recommend a minimum of £1,000 per month in ad spend to generate meaningful lead volume in the property sector. That is the floor I would suggest, though it is workable depending on the niche and location. My experience spans a wide range — I have managed accounts spending from that level up to £70,000 per month. The management fee depends on scope and is discussed in an initial conversation before any commitment.
Google Ads can generate leads within days of launching. That said, the first four to six weeks are typically spent gathering data, testing ad copy, and refining targeting. I would expect the campaign to improve meaningfully over the first two to three months as optimisation takes effect.
A dedicated landing page built around a specific service, project type, or location almost always outperforms a generic homepage. If your existing site is well-structured for conversions, it can work as a starting point. In most cases, a purpose-built page converts at a significantly higher rate and gives you cleaner performance data. When I build the landing page alongside the campaign, I can align the messaging, structure, and copy so the ad and the page feel like a single, cohesive experience. That continuity tends to reduce drop-off and improve enquiry rates.
Yes. If you have an existing account, I will audit it thoroughly before taking on the management. I will review campaign structure, keyword strategy, bidding, and conversion tracking, and any changes I make are based on what the data shows, not a wholesale rebuild for its own sake.
I work exclusively within the property sector. That specialism means I build campaigns around how property clients actually search and decide, not adapted from a generic template. You also work directly with me throughout, not a rotation of account managers.
Yes. I work with property sector businesses across the UK, Europe, and the US. Campaign strategy, keywords, and landing page copy are all adapted to the relevant market.

What clients say.

Amelia took the time to properly understand our business and built campaigns aligned with our goals rather than just running generic ads. She doesn't just manage ads — she analyses the data, researches the right keywords, and provides clear recommendations on improving both our campaigns and overall online presence. Her insights around search behaviour, SEO opportunities, and how our website can convert better have been extremely valuable. Communication is always clear and proactive, and she genuinely cares about getting results. Because of the work she has done with us, we will be working with Amelia across several of my other businesses going forward.

William
Founder, Niven Homes — Luxury Property Renovation and Airbnb Management, Marbella

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