ChatGPT Ads for
property businesses

There are two costs: ad spend paid directly to the platform, and the management fee paid to Colonnade. £2,000 per month is the minimum I will work with, not a target to aim for. The property businesses I work with tend to commit significantly more than that, and I tailor the strategy to what the business and its market can support. Given what a single client is worth in this sector, under-investing to save a few hundred pounds a month rarely makes sense. The management fee depends on scope and is discussed in an initial conversation before any commitment.

Google Ads targets people based on what they type into a search box. ChatGPT Ads targets based on the context of an ongoing conversation, which means intent signals can be far more specific: someone discussing a kitchen renovation in detail is a different prospect to someone who typed "kitchen renovation" once. It complements Google Ads rather than replacing it, and campaign structure, tracking, and optimisation are all approached differently as a result.

Being early is the advantage, not the risk. Competition and costs are both lower while a platform is new, and that gap closes as more advertisers arrive. I've been running ChatGPT Ads for a client since it launched in the UK, so I already understand the account structure, tracking setup, and context signals, so you're not the one figuring it out.

Strongly recommended. ChatGPT Ads traffic tends to arrive with a clearer sense of what they're looking for, and a generic homepage rarely matches that intent. I can build the landing page alongside the campaign, so messaging, structure, and tracking are aligned from the start rather than retrofitted afterwards. That combination, campaign and landing page built together as one system, is what gets the best results, and converts at a meaningfully higher rate than sending clicks to your existing site.

Yes, and it goes further than what most agencies do. Most only track which click led to an enquiry, then leave the platform to work out what to do with that alone. I go a step further: when someone converts, I securely share extra details about them, like their email address and phone number, directly with ChatGPT's ad system, in an encrypted form that keeps the data safe. This helps the platform recognise real, high-value customers rather than just clicks, so it gets smarter about finding similar people over time. In practice, that means your budget goes towards the kind of enquiry most likely to become a client, not just the kind most likely to click. This tracking, along with regular checks to make sure it keeps working correctly, is set up and tested before any campaign goes live.

I work with property sector businesses across the UK, Europe, and the US on Google Ads. ChatGPT Ads availability varies by region as it rolls out. Happy to discuss whether it's live in your market yet.