ColonnadeColonnade
Google Ads · Landscaping

Google Ads for
Landscaping Companies.

Specialist Google Ads management for landscaping and garden design businesses. Fill your project calendar with high-value enquiries, not small maintenance requests.

48hrs
To first lead, across multiple campaigns
£44
Cost per lead, for projects worth £30k–£150k+
10.17%
Peak conversion rate — industry average is 2–5%
Above industry average conversion rate

Results achieved for specific clients. Individual results will vary.

What's Included for Landscaping and Garden Design Businesses.

Google Ads Management

  • Campaign strategy built around high-value project searches, not maintenance
  • Complete campaign build and keyword research
  • Negative keyword strategy to filter low-value traffic
  • Ad copy written for landscaping and garden design audiences
  • Bid strategy, budget management, and seasonal adjustment
  • Ongoing optimisation
  • Monthly performance report
  • Full account access, always

Landing Page — Built to Convert

  • Custom conversion-focused design
  • Copywriting included
  • Mobile-first, fast-loading build
  • GA4, GTM and conversion tracking
  • Microsoft Clarity heatmaps and session recordings
  • Ongoing edits based on performance data
  • As many pages as your project requires

Need a full website for your landscaping business? That is available too. See website design for landscaping companies.

Results

Numbers from a Live Campaign.

Landscaping and Outdoor Remodelling — Tennessee, United States

Previously running ads themselves with broad match keywords, generating high volumes of irrelevant traffic and no meaningful leads. Rebuilt from scratch around high-intent searches only.

10.17%
Peak conversion rate
16
Leads in 30 days
7.63%
Conversion rate in period one
$20k–$60k
Estimated project values

"Went from a campaign generating no meaningful results to a 10.17% conversion rate."

The Colonnade difference

Not a Generic Agency. A Property Sector Specialist.

  1. 01

    Built around the projects you want

    The campaign is structured to attract high-value garden projects, not every search that mentions gardens or landscaping.

  2. 02

    One point of contact

    You work directly with Amelia throughout. No account managers, no junior execs.

  3. 03

    One client per region

    Colonnade works with one landscaping business per area. Your campaign is not competing against a local rival's.

  4. 04

    Month to month

    No contracts. Stay because the results justify it.

I work exclusively with property sector businesses on Google Ads and web design. Every campaign and landing page is built and managed by me personally, with a keyword strategy designed specifically to attract the scale of garden project you want to be doing.

Certifications
  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Google Ads Measurement
  • Google Ads Creative
  • AI-Powered Performance Ads
  • Google Analytics
The challenge

Why Google Ads for Landscaping Companies Requires a Specialist.

Landscaping is a broad search category. Without the right campaign structure, you will end up paying for clicks from people looking for a lawn mowing service when you want to be found by someone with a £25k garden project. That distinction does not happen by accident. It takes deliberate keyword targeting, a tight negative keyword list, and ad copy that signals the level of work you do.

Seasonality matters too. Demand for landscaping projects peaks in late winter and spring as people start planning for summer. A campaign that does not account for that is spending money at the wrong time.

Who this works for

Is This Right for Your Landscaping Business?

  • You take on garden design or landscaping projects worth £10k or more
  • You have, or are ready to commit, a meaningful monthly ad budget
  • You want enquiries for substantial projects, not small maintenance jobs
  • You want one specialist managing the campaign and the landing page together
  • You want full account visibility at all times

Common Questions.

There are two costs: ad spend paid directly to Google, and the management fee paid to Colonnade. I would recommend a minimum of £1,000 per month in ad spend for landscaping businesses focused on high-value projects. The management fee depends on scope and whether a landing page is included. Everything is quoted after an initial conversation.
Through a comprehensive negative keyword strategy. Terms like 'lawn mowing', 'grass cutting', 'garden clearance', and 'cheap gardening' are excluded from the campaign so your budget is focused on searches that indicate a significant project. This list is built at the start and refined continuously.
Yes, and it is built into the strategy. Landscaping search volume peaks in late winter and spring. Campaigns can be ramped up ahead of peak season to capture demand at the right moment and adjusted during slower periods to preserve budget.
Yes. The website service is available as a standalone. See website design for landscaping companies.
I work exclusively within the property sector. The landscaping campaign strategy and landing page copy are built around how clients searching for high-value garden projects think and what makes them enquire.
Yes. Campaigns can be built for landscaping and garden design businesses in any location, with keyword research and copy adapted to the relevant market.

What Clients Say.

Amelia took the time to properly understand our business and built campaigns aligned with our goals rather than just running generic ads. She doesn't just manage ads — she analyses the data, researches the right keywords, and provides clear recommendations on improving both our campaigns and overall online presence. Her insights around search behaviour, SEO opportunities, and how our website can convert better have been extremely valuable. Communication is always clear and proactive, and she genuinely cares about getting results. Because of the work she has done with us, we will be working with Amelia across several of my other businesses going forward.

William
Founder, Niven Homes — Luxury Property Renovation and Airbnb Management, Marbella

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