ColonnadeColonnade
Website Design · Property Renovation

Website Design for
Property Renovation Companies.

Websites built specifically for renovation businesses. Designed to generate enquiries, not just look the part. Niche-specific design, copy included, conversion-focused throughout.

48hrs
To first lead, across multiple campaigns
£44
Cost per lead, for projects worth £30k–£150k+
10.17%
Peak conversion rate — industry average is 2–5%
Above industry average conversion rate

Results achieved for specific clients. Individual results will vary.

What's Included.

Website or Landing Page — Built to Convert

  • Custom conversion-focused design for renovation businesses
  • Copywriting included, written for renovation audiences
  • SEO fundamentals built in from the start
  • Mobile-first, fast-loading build
  • GA4, GTM and conversion tracking set up and tested
  • Microsoft Clarity heatmaps and session recordings
  • Ongoing edits and data-driven optimisation
  • Available as a single landing page or a full multi-page website

The website can be built as a standalone service, or as part of the full lead generation system with Google Ads from day one. See what the full system includes

Results

What This Looks Like in Practice.

Luxury Property Renovation — Marbella, Spain

New landing page built alongside a new Google Ads campaign. First lead within 48 hours of launch.

48hrs
To first lead after launch
€100k
Value of first lead
10.17%
Peak conversion rate
10
Leads in the first 30 days

"First lead came in within 48 hours of launch, with a stated renovation budget of €100,000."

The Colonnade difference

Built for Renovation. Not Built for Everyone.

  1. 01

    Industry knowledge built in

    The copy, structure, and design decisions are all shaped by how renovation clients search and what makes them enquire. Not generic web design principles applied to a renovation brief.

  2. 02

    Conversion-focused from the start

    Every element, from layout to load speed to CTA placement, is built to generate enquiries. Not to win a design award.

  3. 03

    One point of contact

    You work directly with Amelia throughout. No account managers, no junior designers, no handoffs.

  4. 04

    Standalone or combined

    The website works as a standalone service. Or as the foundation for a full Google Ads campaign when you are ready to grow further.

I work exclusively with property sector businesses on web design and Google Ads. Every website is built and managed by me personally, designed around how renovation clients search, evaluate, and decide.

Certifications
  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Google Ads Measurement
  • Google Ads Creative
  • AI-Powered Performance Ads
  • Google Analytics
The challenge

Why Most Renovation Websites Don't Generate Enquiries.

A renovation website that looks professional but does not convert is one of the most common problems in the industry. Homeowners searching for contractors are comparing three or four businesses before they pick up the phone. If your site does not immediately answer their questions, signal your quality, and give them a clear reason to get in touch, they move on to the next result.

Looking good and converting are not the same thing. Structure, copy, and speed all matter. Most renovation websites get the aesthetics right and miss everything else.

Proof of project quality above the fold

Renovation clients are making a significant financial decision. High-quality project photography, visible from the first scroll, does more to build trust than any headline.

A clear sense of project scale

Signalling the scale of projects you take on pre-qualifies visitors before they enquire. The right client recognises themselves. The wrong ones self-select out.

Copy written for the homeowner, not the trade

Most renovation websites describe services in trade language that means little to the homeowner reading it. Copy that speaks to their goals, their concerns, and the experience of working with you converts significantly better.

One clear action

Every page should end with one clear next step. A single, obvious way to get in touch, not a contact form buried at the bottom of a page full of competing links.

Who this works for

Is This Right for Your Renovation Business?

  • You take on renovation projects worth £30k or more
  • Your current website is not generating enquiries, or you do not have one that is fit for purpose
  • You want someone who understands renovation clients, not a generalist who needs everything explained
  • You want copy included, not a design shell to fill yourself
  • You are open to adding Google Ads once the site is live

Common Questions.

Both. Some renovation businesses need a single high-converting landing page to run alongside a Google Ads campaign. Others need a full multi-page website. The right option depends on your goals and where your traffic is coming from. This is worked out as part of the initial scoping conversation.
Copywriting is included. You do not need to write a word. The copy is researched and written specifically for renovation businesses, based on how your clients search and what makes them enquire. You will review it before anything goes live.
Landing pages are typically built and ready to launch within one week. Full websites can also be completed in as little as one week for straightforward projects, though the timeline depends on scope, the number of pages, and how quickly feedback is provided. Larger or more complex builds may take longer. The timeline is always agreed at the start.
Yes, and it is a natural next step for many clients. The site is built with conversion tracking in place from the start, so adding a Google Ads campaign later is straightforward. The full lead generation system builds both at the same time. See the full lead generation system
Yes. If your existing site has the right structure but needs updating, that is a redesign. If it needs rebuilding from scratch, that is a new build. Either way, the starting point is a conversation about what you have, what is not working, and what you actually need.
Yes. Websites can be built for renovation businesses in any location, with copy and SEO adapted to the relevant market.

What Clients Say.

Amelia took the time to properly understand our business and built campaigns aligned with our goals rather than just running generic ads. She doesn't just manage ads — she analyses the data, researches the right keywords, and provides clear recommendations on improving both our campaigns and overall online presence. Her insights around search behaviour, SEO opportunities, and how our website can convert better have been extremely valuable. Communication is always clear and proactive, and she genuinely cares about getting results. Because of the work she has done with us, we will be working with Amelia across several of my other businesses going forward.

William
Founder, Niven Homes — Luxury Property Renovation and Airbnb Management, Marbella

Your Next Client Is Already Searching for You.

Enquire today and find out exactly what's possible for your business.