ColonnadeColonnade
Google Ads · Real Estate

Google Ads for
Real Estate Agencies.

Specialist Google Ads campaigns for estate agencies, with landing pages built to turn search traffic into buyer, seller and landlord enquiries. Built together, tracked end-to-end.

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48hrs
To first lead, across multiple campaigns
£44
Cost per lead, for projects worth £30k–£150k+
10.17%
Peak conversion rate — industry average is 2–5%
3×
Above industry average conversion rate

Results achieved for specific clients. Individual results will vary.

What's Included for Real Estate Agencies.

Google Ads Management

  • Campaign strategy built around buyer, seller and landlord search behaviour
  • Complete campaign build and keyword research, split by sales and lettings
  • Ad copy written for real estate audiences
  • Bid strategy and budget management
  • Ongoing optimisation
  • Monthly performance report
  • Full account access, always

Landing Page — Built to Convert

  • Custom conversion-focused design
  • Copywriting
  • Mobile-first, fast-loading build
  • GA4, GTM and conversion tracking
  • Microsoft Clarity heatmaps and session recordings
  • Ongoing edits based on performance data
  • As many pages as your agency requires

Need a full agency website or a valuation-focused landing page? That is covered too. See website design for real estate agencies.

Enquire Now→

Real Results, From Day One.

High-Value Property Lead, Marbella, Spain

New campaign and landing page built for a luxury property business.

48 hrs
To first lead
€100k
First lead value
9.3%
Peak conversion
5
Leads in 30 days

"First lead came in within 48 hours of launch, with a stated budget of €100,000."

See all results→

Not a Generic Agency. A Property Sector Specialist.

  1. 01

    Campaign and page, built together

    Real estate searches are hyper-local. The campaign and the landing page need to speak to the exact town, postcode or neighbourhood someone is searching for, at every step.

  2. 02

    One point of contact

    You work directly with Amelia throughout. No account managers, no junior execs, no chasing.

  3. 03

    One client per area

    Colonnade works with one real estate agency per area. Your budget is not competing against another agency for the same local searches.

  4. 04

    Month to month

    No contracts. Stay because the results justify it.

I work exclusively with property sector businesses on Google Ads, ChatGPT Ads, and web design. Every campaign and landing page is built and managed by me personally, designed to generate genuine buyer, seller and landlord enquiries rather than wasted clicks.

Certifications
  • Google Ads Search
  • Google Ads Display
  • Google Ads Video
  • Google Ads Measurement
  • Google Ads Creative
  • AI-Powered Performance Ads
  • Google Analytics
See the full service→

Why Google Ads for Real Estate Agencies Requires a Specialist.

Every search is local, and every agency in a given town is bidding on the same handful of terms. Sales and lettings enquiries also behave completely differently, one is driven by valuation and price, the other by availability and speed. A single generic campaign cannot serve both well.

The other challenge is trust. People searching for an agent to sell or let their home are choosing who represents them, not just clicking an ad. Campaign structure, keywords, and landing pages all need to reflect that. A generalist agency will not get it right.

See how the full system works→

Is This Right for Your Real Estate Agency?

  • You want more valuation requests, seller instructions or landlord enquiries
  • You run sales, lettings, or both, and need campaigns built around each
  • You have, or are ready to commit, a meaningful monthly ad budget
  • You want one specialist managing the campaign and the landing page
  • You care about cost per qualified enquiry, not raw traffic numbers
  • You want full account visibility at all times
Enquire Now→

Common Questions.

There are two costs: the ad spend paid directly to Google, and the management fee paid to Colonnade. I would recommend a minimum of £2,000 per month in ad spend, though this depends heavily on how competitive your local area is, since most towns have several agencies bidding on the same terms. The management fee depends on campaign scope and whether a landing page is included. Every project is quoted after an initial conversation about your area, your services, and your goals.
Yes, in almost every case. Someone searching for an agent to sell their home and someone searching to let a property are looking for completely different things and responding to different messaging. Running them as separate campaigns, with separate landing pages, produces far better results than combining them.
Yes. A campaign can be built around valuation and instruction keywords specifically, with a landing page designed to make booking a valuation the primary action. This is one of the most common goals for agencies running Google Ads.
Yes. The website and landing page service is available as a standalone. See website design for real estate agencies.
I work exclusively within the property sector. The keyword research, ad copy, and landing page structure are all built around how buyers, sellers, tenants and landlords search, and how hyper-local real estate competition actually works. No generalist guesswork.
Yes. I have been running ChatGPT Ads for property sector clients since the platform launched in the UK, and campaigns can be managed alongside Google Ads from day one, each targeting a different kind of search and conversational intent. See ChatGPT Ads management.
Yes. Campaigns can be built for agencies in any location. Strategy, keywords, and landing page copy are all adapted to the relevant market.

What Clients Say.

Amelia took the time to properly understand our business and built campaigns aligned with our goals rather than just running generic ads. She doesn't just manage ads — she analyses the data, researches the right keywords, and provides clear recommendations on improving both our campaigns and overall online presence. Her insights around search behaviour, SEO opportunities, and how our website can convert better have been extremely valuable. Communication is always clear and proactive, and she genuinely cares about getting results. Because of the work she has done with us, we will be working with Amelia across several of my other businesses going forward.

William
Founder, Niven Homes — Luxury Property Renovation and Airbnb Management, Marbella

Your Next Client Is Already Searching for You.

Enquire today and find out exactly what's possible for your business.

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