Interior designers have a specific brief in paid search: reach clients who have already decided to hire a professional, have the budget to pay for it, and are in the right location. Google Ads is well-suited to this because it captures people at the exact moment they are searching for that service, rather than showing ads to people who may or may not be interested.
Why Google Ads works well for interior designers
The alternative most designers rely on is Instagram and visual social media, where you interrupt someone who was scrolling and hope they happen to be considering a redesign. Google Ads reaches people who are actively searching. Someone who searches 'interior designer London' has already moved past inspiration. They are looking for someone to hire.
The right keywords for interior design services
- 'Interior designer [city]'
- 'Interior design service [city]'
- 'Home interior designer near me'
- 'Interior design company [city]'
Avoid keywords with informational intent: 'interior design ideas', 'bedroom interior design inspiration', 'how to plan an interior redesign'. These attract people in the research phase, not the hiring phase. Add them to your negative keyword list before the campaign launches.
Budget signals in ad copy
Interior design projects range from a single room to a full property. If your business focuses on full-property or high-budget work, including a price signal in the ad copy attracts the right tier of client and discourages enquiries that will not progress. 'Full home interior design from [city]' is more specific than 'interior designer near you' and generates better-qualified leads as a result.
The portfolio problem
Interior designers typically use Instagram as their primary portfolio. When a visitor arrives from a Google search, they come without the context Instagram provides. They do not know your aesthetic or your past clients. The landing page needs to establish credibility quickly through project photography, brief descriptions of project scope and client brief, and enough proof that a first-time visitor feels confident enquiring.
The consultation as the conversion goal
Most interior designers work from an initial paid consultation or a free discovery call. The landing page call to action should reflect this. 'Book a consultation' converts better than 'get a quote' because it accurately represents the next step in your sales process. A clear CTA with a short booking form or calendar link removes the friction between intent and action.
To see how Google Ads for interior designers is structured, including keyword strategy and landing page requirements for the consultation funnel, the industry page covers the specifics.
Reach clients who are searching for an interior designer right now.
Colonnade builds Google Ads campaigns for interior designers focused on the consultation conversion, not generic click volume.