Most landscaping company websites are built around a photo gallery and a services list. They look pleasant. They rarely convert a visitor who is planning a full garden redesign into an enquiry, because the site treats a £500 planting refresh and an £80,000 landscape design and build as the same kind of visitor with the same kind of page.
Separate the small jobs from the large ones
A homeowner searching for someone to tidy a border and a client planning a full outdoor renovation with terracing, drainage, and a new patio are not the same buyer. They have different budgets, different timelines, and different questions. A single services page trying to speak to both usually convinces neither, because the copy has to stay vague enough to cover a wide range of jobs.
The stronger structure gives large design and build projects their own dedicated page, separate from routine maintenance. That page can speak directly to someone planning a significant project: process, timeline, the scale of past work, and what to expect from a first consultation.
What proves you can handle a large project
A gallery of attractive finished gardens shows taste. It does not show capability. A client considering a large landscaping project wants evidence that you can manage the practical side: groundworks, drainage, planning permission where relevant, and a build that stays roughly on schedule.
- Project pages with real scope details: garden size, rough project value, and timeline from first call to completion
- Before and after photography with context, not just a finished shot
- A short explanation of process, from initial consultation through design and build
- Specific numbers where possible, since a stated project value builds more trust than a vague description
- Evidence of handling the unglamorous parts of a job, such as drainage or site access, not just the planting
Location and season shape what people search for
Landscaping searches are strongly local and often seasonal. A dedicated page for garden design in a specific town or region, with real examples of work completed nearby, performs better than a single national services page. Search interest also spikes ahead of spring and summer, so a site with clear, fast-loading project pages needs to be ready before that demand arrives, not built in response to it.
The enquiry form should filter for the right project size
A single open text box inviting visitors to "get in touch" produces a mix of enquiries, some worth an hour of your time and some not. Asking for the type of project, rough garden size, and an approximate timeframe gives enough context to respond appropriately. It also signals to a visitor with a serious project that you are set up to take it on properly, rather than fitting it in between smaller jobs.
If you are running paid traffic, the landing page needs to match the project type
Landscaping companies running Google Ads for design and build work often send that traffic to a general homepage, which undersells the click. A campaign built around full garden renovations converts better when it lands on a page written specifically for that project type, with proof and process laid out clearly rather than buried below a gallery.
None of this is worth much without robust tracking sitting underneath it. If you cannot see which page a booked project actually came from, or whether it started as a maintenance enquiry that upgraded to a full redesign, you are redesigning the site on instinct rather than evidence. Set up proper conversion tracking before the new site goes live, not after the first quarter of results is already unclear.
Colonnade builds websites for landscaping and garden design businesses structured around winning higher-value projects, not just displaying finished work. For companies already running or planning paid search, the full lead generation system pairs a conversion-focused site with a managed campaign built to bring in qualified project enquiries.
Want a website built to win larger landscaping projects?
Colonnade builds websites for landscaping and garden design businesses structured around enquiries for higher-value work, not just a gallery of finished gardens.